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June 2017-Present

• Create, test and deploy email marketing campaigns through Marketo, copyediting to optimize lead engagement

• Execute marketing specific projects for English, Communications and College Success through Salesforce reporting, Marketo, JIRA, SurveyGizmo, PubTrack, Cognos, and Webex

Manage product trials across Humanities disciplines by tracking, analyzing, and reporting overall effectiveness of trials

Assist sales representatives with information necessary to close time sensitive adoptions of Humanities texts

• Plan and update blog layout and series for English, Communications and College success disciplines

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